How Deadstock Fabric Is Costing Fashion Brands Millions — And What to Do About It

Did you know that fashion brands typically overorder 3–10% extra fabric for every production run? This leftover fabric, called deadstock, often sits unused — creating hidden costs, waste, and increased carbon emissions. For brands focused on sustainability and profitability, deadstock is a problem that can no longer be ignored.

The Hidden Cost of Deadstock in Fashion

Every production cycle includes a buffer of extra fabric to cover unexpected production risks such as defects or color mismatches. While this seems like a prudent safety measure, the downside is significant:

• Unutilized fabric accumulates, taking up valuable storage space and tying up capital.
• Environmental impact rises because unused fabrics contribute to avoidable waste and CO₂ emissions.
• Cost per garment increases without adding value, squeezing profit margins.

Deadstock is more than just leftover fabric — it’s a missed opportunity to optimize costs and meet rising sustainability targets.

Why Deadstock Matters More Than Ever

With growing regulatory pressure like CSRD (Corporate Sustainability Reporting Directive) and increased consumer demand for transparency, fashion brands must reduce waste and prove measurable impact. Managing deadstock effectively is a critical step to:

• Cut costs
• Lower environmental footprint
• Improve supply chain transparency
• Build a strong business case for circularity

A Smarter Solution: The Deadstock Pilot

To address these challenges, Circular Innovations is partnering with Hogeschool Utrecht’s AI & Data Analytics Department to launch a pilot project starting September 2025. The pilot aims to help brands:

• Accurately calculate surplus fabric amounts
• Automate legal agreements for fabric reuse
• Provide real-time transparency with a dashboard that tracks cost savings and impact
• Support CSRD/ESG compliance with measurable data

What Pilot Brands Will Gain

Participants will get early access to smart tools designed to prevent deadstock before it happens, strategic support from researchers, and a proven business case for circular production — turning leftover fabric from a liability into a competitive advantage.

How to Join

This exclusive pilot offers limited spots for forward-thinking brands ready to lead in sustainability and cost efficiency. Applications are now open.

👉 Learn More & Apply​
📞 Book a free call

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