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Did you know that fashion brands typically overorder 3–10% extra fabric for every production run? This leftover fabric, called deadstock, often sits unused — creating hidden costs, waste, and increased carbon emissions. For brands focused on sustainability and profitability, deadstock is a problem that can no longer be ignored.
Every production cycle includes a buffer of extra fabric to cover unexpected production risks such as defects or color mismatches. While this seems like a prudent safety measure, the downside is significant:
Deadstock is more than just leftover fabric — it’s a missed opportunity to optimize costs and meet rising sustainability targets.
With growing regulatory pressure like CSRD (Corporate Sustainability Reporting Directive) and increased consumer demand for transparency, fashion brands must reduce waste and prove measurable impact. Managing deadstock effectively is a critical step to:
To address these challenges, Circular Innovations is partnering with Hogeschool Utrecht’s AI & Data Analytics Department to launch a pilot project starting September 2025. The pilot aims to help brands:
Participants will get early access to smart tools designed to prevent deadstock before it happens, strategic support from researchers, and a proven business case for circular production — turning leftover fabric from a liability into a competitive advantage.
This exclusive pilot offers limited spots for forward-thinking brands ready to lead in sustainability and cost efficiency. Applications are now open.
👉 Learn More & Apply
📞 Book a free call
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Resale platforms like Vinted and The RealReal are reshaping how consumers shop — proving that circularity can be profitable. In this article, we explore the rise of second-hand platforms, the business case for resale, and how brands can tap into this trend using Circular Innovations’ ROI tools and curated partner network.
Discover how deadstock fabric quietly drains fashion brands’ profits and sustainability efforts. This article explains the hidden costs and environmental impact of leftover fabric, why it matters now more than ever, and introduces Circular Innovations’ upcoming pilot project with Hogeschool Utrecht — a data-driven solution designed to help brands prevent deadstock, cut costs, and meet ESG goals. Limited spots available.
What are the smartest businesses doing right now? They’re turning circularity into profit. Circular strategies are driving up to 20% more revenue, lowering material costs, and boosting customer retention. Yet many companies still treat circularity as a side project. At Circular Innovations, we help businesses turn sustainable ambition into core business strategy — backed by data, ROI models, and real financial impact.
