Prevent Deadstock, Cut Costs and Lead in Sustainability.

Join Our Pilot: Smarter Fabric Management for Fashion Brands

Circular Innovations and Hogeschool Utrecht are launching a pilot programme to help fashion brands optimise production, eliminate preventable deadstock, and turn leftover fabrics into measurable financial and environmental gains.

The pilot has already started with Kuyichi as our first partner, and we are now welcoming a small number of additional brands to join. Together, we’ll explore practical, data-driven ways to reduce waste, increase efficiency, and bring circularity into day-to-day production operations.

We’re inviting forward-thinking brands to join this exclusive opportunity.

Want to know more? Apply now to unlock all the details. Got Questions? Book a free call

The Hidden Cost of Deadstock

In every production run, manufacturers purchase 3–7% extra fabric to cover production risks. But what happens to that leftover material?

  • It’s rarely reused due to seasonal shifts
  • It creates avoidable waste and extra CO₂ emissions
  • It drives up the real cost per garment, without creating any extra value

Together with Hogeschool Utrecht’s AI & Data Analytics Department, we’re building a system that shows the effectiveness of implementing solutions such as production optimisation avoiding deadstock before it happens. With the tool real time changes in emission and cost can be detected.

What we are building

During the pilot program we are building the following tools:

Fabric Surplus Calculator

  • Predicts surplus fabric for each order
  • Shows how many additional units could be produced from leftover materials
  • Enables production optimisation at the planning stage
  • Provides instant insight into both cost and environmental impact

Transparency Dashboard

  • Compares current vs optimised production scenarios in real time
  • Selectable across different months and production runs
  • Quantifies CO₂, material and cost savings
  • Shows benefits for both brands (purchase savings) and manufacturers (profit gains)


Backed by Research, Built for Results

The pilot kicked off in September 2025 in collaboration with Hogeschool Utrecht. We are conducting our research with real industry data from participating pilot brands, ensuring that the tool works in practice, not just in theory.

As a pilot brand, you’ll get:

  • Early access to our production optimisation tool
  • Proven cost savings and material savings
  • Strategic support from our team
  • Verified sustainability impact insights
  • A tested business case for circular production

Apply Now for More Information

Be among the first to lead the way in smarter, circular production.
We’re selecting brands now, don’t miss your chance.

Ready to make circularity work for your business?