Circularity is Growing, and So Is Our Impact

May 20, 2025

Introducing Circular Innovations
What started as a behind-the-scenes initiative within Manufy is now stepping into the spotlight: Circular Innovations is officially live. After years of helping brands build smarter return strategies, implement resale programs, and quantify their impact, our circularity branch has grown into something bigger, and it now has a name to match.

Circular Innovations is the new name for our suite of circular tools, services, and platform. Built for brands, retailers, manufacturers, and hospitality businesses alike, it’s designed to turn circularity into business value.

A New Chapter, A Sharper Focus
While Manufy continues to focus on sustainable sourcing in fashion, Circular Innovations will lead the way in helping companies reduce waste and boost profitability through circular strategies. From data-backed ROI calculations to hands-on implementation, we’re here to make circularity actionable, measurable, and profitable.

One Platform, Endless Possibilities
Whether you're looking to reduce returns, launch a resale program, or measure your circular performance, Circular Innovations offers the tools and expertise to make it happen, all in one easy-to-access platform.

As circularity becomes a growing business priority, we’re doubling down on what we do best: making sustainable change both practical and profitable.

Join the Movement
Ready to put circularity into action?

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Circular Innovations Collaborates with Hogeschool Utrecht to Tackle Deadstock in Fashion with AI

Circular Innovations and Hogeschool Utrecht announce a collaborative pilot launching September 2025 aimed at helping fashion brands prevent deadstock and reduce costs through AI-powered tools and data analytics. The pilot offers early access to innovative fabric management solutions, strategic support, and measurable sustainability insights. Fashion brands interested in joining can apply now — limited availability.

FashionPioneersAward

Celebrating Circular Fashion Innovators: Circular Innovations’ CEO Joins Advisory Board of New Fashion Pioneers Awards

Circular Innovations CEO Nout Knabben Joins Advisory Board of Fashion Pioneers Awards The new Fashion Pioneers Awards celebrate trailblazers driving circularity and systems change in fashion. Nout Knabben, CEO of Circular Innovations, brings his expertise in sustainable sourcing and transparency to the advisory board, helping spotlight the bold innovators shaping the future of circular fashion.

Our Circularity Platform Featured in Sustainability Newspaper Nu Duurzaam

Nu Duurzaam recently featured our Circularity Platform, highlighting how we make circular solutions more accessible and actionable for businesses. The article showcases how our data-driven tools help companies assess ROI, reduce risk, and implement profitable circular strategies.