It Goes Forward is a Dutch circular commerce startup based in Rotterdam. It transforms the returns process by allowing items to be forwarded directly from one consumer to another, bypassing warehouses entirely. This model reduces logistics costs, cuts carbon emissions, and minimizes the number of returned items that are discarded.
Founded by Pepijn Stribos and Carl van Heijst, the company offers an easy-to-integrate solution with merchant plugins for platforms like Shopify and Magento. Once a customer initiates a return, the item goes back into stock at a discount, typically within hours, benefiting both retailers and buyers. Loyalty points and incentives encourage participation while real-time tracking provides transparency.
By shifting returns from linear to circular, It Goes Forward aims to redefine post-purchase logistics for small and medium online retailers. The platform supports more sustainable, cost-effective, and consumer-friendly return systems.
