Our co-founder and CEO, Nout Knabben, spoke at the Conferentie Circulaire Consumptiegoederen on how AI and data can make circular business models profitable, scalable, and future-proof, helping companies optimize operations, reduce waste, and make smarter, data-driven sustainability decisions.
On October 30, our co-founder and CEO, Nout Knabben, spoke at the Conferentie Circulaire Consumptiegoederen in Utrecht. Together with Swapped and Circlestack, the discussion focused on how AI & data help companies scale circular business models, making them profitable and future-proof.
A key insight from the session was that, despite significant technological progress, many sustainability and circularity decisions are still made using intuition instead of data. Sutch as in industries like fashion, production quantities for different sizes are often determined by gut feeling rather than analyzing historical sales data and predictive models. This approach can lead to overproduction, discounted sales, and increased waste.
AI and advanced data analytics provide companies with the ability to make informed, evidence-based decisions, optimize production, and implement circular strategies that are both economically and environmentally effective. By leveraging these technologies, companies can close the gap between current operations and best practices, improving efficiency, profitability, and overall impact.
At Circular Innovations, we are building exactly this: a Circularity Platform that acts as a one-stop hub, showing how different circular interventions affect both business impact and profitability. This platform enables companies to explore, measure, and prioritize circular actions, aligning with the vision shared at the conference of using data and technology to make circular business models smarter, more efficient, and sustainable for the future.
