Blog

Discover how deadstock fabric quietly drains fashion brands’ profits and sustainability efforts. This article explains the hidden costs and environmental impact of leftover fabric, why it matters now more than ever, and introduces Circular Innovations’ upcoming pilot project with Hogeschool Utrecht — a data-driven solution designed to help brands prevent deadstock, cut costs, and meet ESG goals. Limited spots available.

What are the smartest businesses doing right now? They’re turning circularity into profit. Circular strategies are driving up to 20% more revenue, lowering material costs, and boosting customer retention. Yet many companies still treat circularity as a side project. At Circular Innovations, we help businesses turn sustainable ambition into core business strategy — backed by data, ROI models, and real financial impact.

Circular hospitality is no longer a concept for the future — it's already being put into practice. With smart design choices, strong partnerships, and a shift in mindset, hotels are finding ways to reduce waste, lower costs, and deliver exceptional guest experiences. Explore how circularity can be both practical and profitable for the hospitality industry.

What if your next big sustainability win also boosted your bottom line? In today’s market, circularity isn’t just a climate solution — it’s a business strategy. And one of the smartest, most overlooked tactics? Repair. Let’s explore why forward-thinking brands are making repair a core part of their operations — and how it could be your most cost-effective move yet.

Circularity isn’t just about sustainability—it’s a smarter way to grow. Businesses across industries are turning to circular models to cut costs, improve resilience, and stay ahead of regulation. In our latest blog, we explore how circular strategies like reuse, repair, and smart returns are helping companies unlock new value—without compromising profitability.

France is taking a strong stance against ultra-fast fashion by proposing laws that penalize brands selling cheap, disposable clothing and banning ads for their lowest-cost items. This move tackles the environmental damage caused by ultra-fast fashion and promotes circularity, transparency, and quality in the industry. As other countries watch closely, regulation may become a key driver in accelerating the shift to sustainable, circular business models. At Circular Innovations, we offer tools to help brands adapt to this change and turn circular strategies into profitable growth.