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In 2024, Vinted became France’s #1 apparel retailer — beating out every fast fashion giant in its path.
But here’s the twist: Vinted isn’t a traditional retailer. It’s a second-hand platform built around circularity, convenience, and community.
And it’s not alone.
From Vestiaire Collective to Depop, The RealReal to ThredUp, resale platforms are booming — and they’re not just trends. They’re signals of a deep market shift:
Consumers want more than new — they want value, sustainability, and brands that reflect their ethics.
Resale platforms tap into three major value drivers:
Apps like Vinted and Depop offer frictionless listing, buying, and communication — making second-hand feel as easy (or easier) than buying new.
Resale marketplaces are peer-driven. Buyers trust sellers through ratings, reviews, and messaging. This authenticity builds loyalty and repeat usage.
Every item resold avoids new production and reduces waste. These platforms allow millions of garments to stay in circulation — aligning with growing climate-conscious consumer behavior.
The result?
A model that’s good for the planet — and great for business.
Leading platforms have proven that circular strategies like resale don’t just reduce emissions — they drive:
In short: Circularity is no longer a nice-to-have — it’s a strategic advantage.
This is where Circular Innovations steps in.
We help brands move from insight to implementation — with tools and connections that make resale models easy to adopt and profitable to scale.
With our circularity platform, you get:
✅ ROI-Driven Strategies: Access ready-made business cases that quantify the financial value of resale.
✅ Curated Resale Partnerships: We match your brand with trusted resale platforms and service providers tailored to your audience and product type.
✅ Actionable Roadmaps: We break down the steps to launch and optimize your resale program, from logistics to branding.
Resale isn’t just a consumer movement — it’s a business transformation.
Brands that embrace it today will lead the market tomorrow.
Let’s make circularity your competitive edge.
👉 Ready to unlock resale potential for your brand?
Explore our platform and connect with the right partners to get started.
Sign up here
Resale platforms like Vinted and The RealReal are reshaping how consumers shop — proving that circularity can be profitable. In this article, we explore the rise of second-hand platforms, the business case for resale, and how brands can tap into this trend using Circular Innovations’ ROI tools and curated partner network.
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