April 11, 2025
Circular Innovations is excited to announce its collaboration with Primal Soles, a Certified B Corp™, to support hotels in reducing their environmental footprint with their innovative recyclable cork slippers.
Primal Soles has partnered with Hotel Jakarta Amsterdam by WestCord to launch their cork slippers, marking a significant step towards more sustainable hotel practices. To back up their mission, Primal Soles turned to the Circular Innovations team to build a compelling case for the benefits of this circular solution. Circular Innovations' team created a custom impact model, quantifying the environmental and financial advantages for hotels making the switch from disposable slippers to Primal Slippers. By visualizing the before-and-after journey, the model clearly illustrates the positive impact of circular choices.
A Clear Business Case for Circularity
Primal Soles now has a powerful tool to demonstrate to hotels across Europe that circularity is not only good for the planet but also beneficial for their bottom line. This data-driven model helps hotels see exactly how much CO2 they could save, alongside the potential cost savings from reducing waste and switching to Primal Slippers."Working with Circular Innovations helped us create a clear business case that highlights the value of our circular solution. Having a tailored impact model has been incredibly useful in showing the environmental and financial value of switching from disposable slippers to our recyclable Primal Slippers. They helped us communicate the value of our solution more effectively and validated our numbers, making a real impact when speaking with clients." – Primal Soles
Empowering Sustainable Change
Primal Soles is leading the way in the hospitality sector by offering a product that not only reduces waste but also contributes to the circular economy. The partnership with Circular Innovations further strengthens their ability to make a lasting impact on the industry, demonstrating that sustainability and profitability can go hand in hand.The hotel industry is increasingly looking for ways to adopt sustainable practices, and Primal Soles’ approach is a shining example of how circularity can lead to both environmental and economic benefits.
Nu Duurzaam recently featured our Circularity Platform, highlighting how we make circular solutions more accessible and actionable for businesses. The article showcases how our data-driven tools help companies assess ROI, reduce risk, and implement profitable circular strategies.
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Circular Innovations helps Primal Soles to back up their mission of bringing circularity to the hotel industry
