create2STAY is a Denmark-based technology company helping fashion and lifestyle brands build their own resale, rental, and repair programs. Founded in 2021 and operating across Europe, the company makes it easy for brands to integrate circular services directly into their existing e-commerce and retail channels, without disrupting their core business.
From take-back logistics and quality control to product photography and resale listings, create2STAY manages the entire recommerce process. This allows brands to extend product life, reduce waste, and unlock new revenue streams, all while offering customers a seamless, brand-aligned experience.
By making secondhand shopping part of the original brand journey, create2STAY not only strengthens customer loyalty but also attracts new audiences. Their data shows that most resale buyers are first-time customers, and many spend more than their trade-in value on new products.
Working with both emerging labels and major retailers like Mos Mosh and Bestseller, create2STAY is redefining how fashion brands embrace circularity, scaling sustainable solutions through smart, tech-driven infrastructure.
