What if fashion didn’t depend on producing more to grow?
For decades, the industry has been locked into a linear system: make more, sell more, discard more. But today, leading brands and changemakers are proving there’s a better way—one that’s better for the planet and for business growth.
We’re thrilled to see the Ellen MacArthur Foundation’s "The Fashion ReModel" initiative championing this new approach to fashion. It’s a bold shift toward circular economy business models that reduce waste, retain value, and unlock long-term success.
What used to be considered “side projects” are now becoming central pillars of forward-thinking fashion strategies:
These are no longer niche experiments. They're becoming core business models for major players.
The Fashion ReModel initiative brings together brands like COS, ARKET, Weekday, Reformation, Zalando, Primark, and Arc'teryx—proving that circularity isn't a fringe movement, but a strategic transformation.
According to the Ellen MacArthur Foundation:
This is no longer about sustainability as a CSR checkbox. It’s about resilience, innovation, and future-fit business.
Shifting to circular models isn’t just good PR—it’s a business growth strategy. Circular approaches help brands:
The fashion industry is entering a new era—one where less can lead to more.
At Circular Innovations, we help brands build profitable, scalable circular strategies. Whether you’re exploring repair services, product take-back programs, or want to launch a circular pilot, we turn ideas into impact—with measurable ROI.
💡 Ready to explore circularity as a growth driver?
👉 Visit www.circularinnovations.io
What if your next big sustainability win also boosted your bottom line? In today’s market, circularity isn’t just a climate solution — it’s a business strategy. And one of the smartest, most overlooked tactics? Repair. Let’s explore why forward-thinking brands are making repair a core part of their operations — and how it could be your most cost-effective move yet.
Circularity isn’t just about sustainability—it’s a smarter way to grow. Businesses across industries are turning to circular models to cut costs, improve resilience, and stay ahead of regulation. In our latest blog, we explore how circular strategies like reuse, repair, and smart returns are helping companies unlock new value—without compromising profitability.
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France is taking a strong stance against ultra-fast fashion by proposing laws that penalize brands selling cheap, disposable clothing and banning ads for their lowest-cost items. This move tackles the environmental damage caused by ultra-fast fashion and promotes circularity, transparency, and quality in the industry. As other countries watch closely, regulation may become a key driver in accelerating the shift to sustainable, circular business models. At Circular Innovations, we offer tools to help brands adapt to this change and turn circular strategies into profitable growth.
