The global fashion industry is undergoing a major transformation, driven by a growing awareness of sustainability challenges and a pressing need to rethink the way we produce and consume. At the heart of this shift is circularity—a concept that goes beyond simply reducing waste. It’s about redesigning systems to create lasting value for both the planet and the bottom line.
Recent research by the Ellen MacArthur Foundation highlights the scale of this opportunity, estimating that circular business models such as resale, repair, rental, and remaking could capture a $700 billion market by 2030. But to achieve this, circularity must become core to business—not just an add-on.
At Circular Innovations, we work with businesses to help them tap into these opportunities. Our approach is rooted in practicality: we guide our clients through every step of implementing circular business models that are profitable, scalable, and measurable. Whether you’re looking to launch a repair program, reduce product returns, or set up a resale channel, our platform and team of experts provide the support needed to make it happen.
Circularity doesn’t need to be complex or costly. With the right tools and data, businesses can turn sustainability from a compliance requirement into a competitive advantage. Our circularity platform helps organisations measure impact, identify the best solutions for their operations, and connect with trusted circular partners.
This isn’t just theory—it’s a growing reality. More and more organisations are discovering that circularity not only helps meet ESG goals but also drives customer loyalty and long-term profitability. The future of fashion—and business at large—is circular. Those who act now will be best positioned to lead in an increasingly sustainability-focused marketplace.
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What if your next big sustainability win also boosted your bottom line? In today’s market, circularity isn’t just a climate solution — it’s a business strategy. And one of the smartest, most overlooked tactics? Repair. Let’s explore why forward-thinking brands are making repair a core part of their operations — and how it could be your most cost-effective move yet.
Circularity isn’t just about sustainability—it’s a smarter way to grow. Businesses across industries are turning to circular models to cut costs, improve resilience, and stay ahead of regulation. In our latest blog, we explore how circular strategies like reuse, repair, and smart returns are helping companies unlock new value—without compromising profitability.
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France is taking a strong stance against ultra-fast fashion by proposing laws that penalize brands selling cheap, disposable clothing and banning ads for their lowest-cost items. This move tackles the environmental damage caused by ultra-fast fashion and promotes circularity, transparency, and quality in the industry. As other countries watch closely, regulation may become a key driver in accelerating the shift to sustainable, circular business models. At Circular Innovations, we offer tools to help brands adapt to this change and turn circular strategies into profitable growth.
