Blog

Circular Innovations supported LABFRESH in independently testing the durability of their classic shirts—turning 50 wash cycles of lab data into measurable, credible claims. The results? LABFRESH outperformed a top competitor across all key metrics, proving that durable clothes are better for people and the planet. Discover how collaboration, transparency, and circularity are shaping the future of fashion.

Experience the future of circularity at Circular Textile Days, Booth 25. Circular Innovations is launching an AI-powered strategy generator that helps brands cut returns, extend product life, and unlock new revenue streams. Get instant ROI projections, actionable strategies for returns, repair, resale, or recycling, and measurable results within 12 months.

Discover how circular design principles can extend product lifecycles, reduce waste, and boost profits. Connect with trusted circular economy solution providers today.

Resale platforms like Vinted and The RealReal are reshaping how consumers shop — proving that circularity can be profitable. In this article, we explore the rise of second-hand platforms, the business case for resale, and how brands can tap into this trend using Circular Innovations’ ROI tools and curated partner network.

Discover how deadstock fabric quietly drains fashion brands’ profits and sustainability efforts. This article explains the hidden costs and environmental impact of leftover fabric, why it matters now more than ever, and introduces Circular Innovations’ upcoming pilot project with Hogeschool Utrecht — a data-driven solution designed to help brands prevent deadstock, cut costs, and meet ESG goals. Limited spots available.

What are the smartest businesses doing right now? They’re turning circularity into profit. Circular strategies are driving up to 20% more revenue, lowering material costs, and boosting customer retention. Yet many companies still treat circularity as a side project. At Circular Innovations, we help businesses turn sustainable ambition into core business strategy — backed by data, ROI models, and real financial impact.