Circular Hospitality in Action: Why Circularity in Hotels is No Longer a Dream

In a time when sustainability has become a buzzword in the hospitality industry, circularity often still feels out of reach. Can a hotel truly operate with minimal waste, close resource loops, and offer a luxury experience — all at once?

Yes, it can. And it's already happening.

While many hotels are experimenting with greener solutions, some pioneers are going all in — showing that circular design isn’t just theory; it’s a competitive advantage. One inspiring example is Hotel Jakarta Amsterdam, a flagship of circular hospitality that’s proving what’s possible when sustainability is integrated from the ground up.

Circular Design Meets Five-Star Comfort

Hotel Jakarta, located on Java Island in Amsterdam, isn’t your typical eco-hotel. With its bamboo architecture, indoor tropical garden, energy-neutral systems, and sustainable product partnerships, it demonstrates that circularity can align perfectly with luxury and guest experience.

Some of the standout circular features include:

  • Energy-neutral operations through smart systems and passive design
  • In-room slippers made from circular materials by PRIMAL®
  • Locally grown herbs from their indoor greenhouse, served fresh
  • Refillable water bottles and taps in collaboration with Join the Pipe
  • Upcycled food ingredients via InstockMarket (a certified B Corp)

What’s unique is how the hotel doesn't just reduce harm — it actively regenerates value. Waste is seen as a resource. Materials are selected with end-of-life in mind. Every partner and process is chosen to reduce environmental impact, support local circular businesses, and inspire systemic change.

Circularity in Hospitality Is Not Just Possible — It’s Profitable

The success of Hotel Jakarta isn’t an isolated case. It’s a signal to the broader hospitality sector: circularity works — when it’s designed holistically and strategically.

Hotels around the world are beginning to recognize the business case:

  • Lower operational costs through energy savings and waste reduction
  • Enhanced brand value as guests prioritize purpose-driven travel
  • Resilience against rising resource costs and environmental regulations
  • Stronger partnerships with circular product and service providers

From large resorts to boutique stays, there’s a growing movement to rethink hospitality systems — not as linear chains of consumption and disposal, but as circular ecosystems that regenerate and reuse.

Start Small or Think Big — The Future Is Circular

You don’t need to be Hotel Jakarta to begin your circular journey. Whether you're managing a coastal resort, a city hotel, or a chain of hostels, there are actionable steps you can take today:

  • Switch to refillable toiletries and water solutions
  • Partner with circular food suppliers or waste innovators
  • Incorporate sustainable materials in renovations
  • Offer circular amenities like reusable slippers or in-room compost bins
  • Use impact and ROI tools to track and communicate your circular gains

Circularity isn't just good for the planet — it’s good for business. And we’re here to help you get started.

Ready to Make Circular Hospitality a Reality?

If you’re inspired by examples like Hotel Jakarta and want to explore how circular strategies can benefit your hotel, restaurant, or resort — let’s talk.

👉 Book a call here or check out our contact options to connect with our team. We’ll help you find the right circular solutions — from waste innovations to high-impact product swaps.

Let’s turn inspiration into action.

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